CASE 6.9
Whole Foods But Not Full Disclosure
This chapter tell us about the CEO of whole foods John Mackey, using the name of whole foods Rahodeb (that’s was her wife’s name Deborah, with each syllable arranged in backwards order). Message in the chat room were dedicated to stock trading posted over 1000, the message were praising to whole foods (even of message for Mackey himself “I like Mackey’s haircut. I think he looks cute”). The company whole foods was trying to get even as anonymous postings continued because the postings were also negative about wild oats. On february 24, 2005 Mackey posted the following about Wild oats CEO perry Odak. He was specifically active during that time, he has posted seventeen messages on september5, 2005, and another seventeen on november 11, 2005 with plenty of postings on the days in between.
When John Mackey was discovered his identity, he apologized and he stop to postings. The postings made by Mackey have been collected by federal trade commission then show to allow the merger with wild oats would reduce competition in the market place. The idetity of Rahodeb became to the public after the FTC filing. The FTC loss its challenge to the judical approval of the whole foods and wild oats merger, unless the U.S supreme court decides to take up the case. Thi chapter I think is unethical, John Mackey to get her personal ambition by wrong way.